Meet Blaire: the New American Girl Doll Who Has a Serious Screen Time Problem

American Girl’s 2019 Girl of the Year doll proves the beloved company is still just as relevant as ever.

Blaire is a young aspiring chef who enjoys bringing people together at her family’s upstate New York sustainable farm and bed-and-breakfast. While every kid may not be able to relate to the little girl’s experience working on the farm, many youngsters can relate to her constant struggle to find a happy medium between screen time and real life.

The little girl loves to find new things online, but needs to learn how to balance her tech time and real time with friends. American Girl wanted to honestly depict this modern-day problem so kids who play with the doll and read her story develop takeaways they can apply to themselves. In order to do so, they turned to medical experts with experience promoting healthy online experiences for kids.

Instilling a digital balance in kids is more important than ever. The American Academy of Pediatrics has firm screen time guidelines for babies and kids of every age, but families often struggle to get their little ones to live by these standards. Recent studies have shown how too much screen time is hurting kids’ brains, may lead to obesity and may even be the cause of speech delays in babies. All that in mind, hopefully kids will learn from Blaire and her experiences navigating the digital and real world.

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